Nicole Hurford

Nicole started weight training in 1988 and has worked in the fitness industry as a personal trainer, group exercise leader and as a fitness director since 1990. Her special expertise is in assisting physical therapists with post-rehabilitation exercise training programs, which she has done for over 20 years. Nicole earned a BS in Kinesiology with a minor in Nutrition from San Jose State University. Her concentration in college was Adapted Physical Education and she spent many hours assisting in the community with a junior college wheelchair basketball team, the Special Olympics and the Santa Cruz City Schools Adapted Physical Education program. She has also worked for Santa Cruz County Parks and Recreation conducting after school and summer recreation programs. In 2007 Nicole went back to school to obtain her license as a Massage Therapist. Nicole loves her job and believes that with the proper guidance and encouragement, everyone can be successful in their exercise program. Her reward is helping each client achieve their health and fitness goals.